Medikal Nutrience

Medikal Nutrience, under Kalbe Farma, sells medical nutrition products to families managing specific health conditions. Buyers often arrive uncertain about which product applies to their situation, so the platform had to do real educational work, not just list SKUs.

Medical nutrition is a high-trust, low-familiarity category. The site needed to help non-specialist visitors self-identify a condition, understand a solution, and reach a specific product — across a catalogue spanning multiple product lines and conditions — without turning into an intimidating clinical reference.

Kara Digital designed and built the consumer-facing website and a custom CMS covering products, condition-based solutions, articles, events, pharmacies, and support content.

We organized the experience around condition-based discovery: homepage entry points route visitors into solution pages (e.g. kidney health) before individual product detail, and a dedicated support-content section (Dapur Sehat) adds practical, everyday value beyond the product catalogue.

Product detail pages balance packaging photography with plain-language explanation, and the mobile experience mirrors the same solution-first navigation so the majority-mobile audience isn't left with a desktop-only information architecture.

A custom CMS gives the Medikal Nutrience team control over products, solutions, articles, categories, events, pharmacies, support-system content, FAQ, media, and leads — reducing dependency on developer time for everyday content updates.

• •Consumer healthcare website with condition-based navigation
• •Full product catalogue and product detail experience
• •Solution pages for specific health conditions
• •Support-content hub (Dapur Sehat / healthy-living content)
• •Custom CMS for products, articles, events, and pharmacies